Šaila

Artificial Learning Assistant for Realistic Sales Simulations

AI avatar

AI-Driven Sales Training

Selling a car is no longer just about technical specifications, but about building relationships and convincing the customer. That’s why an AI assistant was created enabling Škoda Auto to develop the soft skills and technical knowledge of its sales network across markets in a modern, realistic, and scenario-based way.

Challenge

Revolutionising Sales Skills Development

Škoda Auto needed a solution to develop effectively the soft skills and technical knowledge of its sales network across multiple markets, in a modern, interactive, and scenario-based way. The goal was to move beyond traditional training methods and create a digital environment where salespeople could realistically practice customer communication.

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Solution

Realistic Sales Simulations Powered by Artificial Intelligence
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We contributed to the development of ŠAILA (Škoda Artificial Learning Assistant) an intelligent AI avatar capable having natural conversations, responding to spoken input, and guiding users through scenario-based training sessions. It enables realistic simulations of sales interactions and provides instant feedback, making training engaging, interactive and effective. Integrated into the client’s learning platform, ŠAILA has become a cornerstone of Škoda Auto’s AI Academy.

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We have been successfully collaborating with Green:Code on the ŠAILA educational platform, which provides interactive training modules using AI focused on our dealer network. Green:Code has already put in hundreds of hours of quality work, and I am very pleased with this long-term collaboration.

Matěj Poláček

VAQ - Sales and After Sales Training Akademy

Benefits for the client

Modern training, better customer experience, stronger brand

ŠAILA enables Škoda Auto to modernise sales training and adapt it to the needs of a global network. The AI avatar offers a safe environment for practicing communication skills, helping salespeople prepare for different customer types and scenarios. This centralized digital solution streamlines scalability and ensures consistent sales standards across markets enhancing both customer experience and brand image.